Top 10 Internal Link Building Strategy In Search Engine Optimization

Internal Link Building Strategy

Nowadays, search engine optimization has become the most desirable professional skill in internet marketing.


Despite, A lot of competition in the SEO field, it is a highly demanding job among the business communities. Everyone wants to see their website on the top page of Google. Billions of websites are created every day. Lots of content is being published on google everyday.


Getting the top ranking is not easy for everyone. So, SEO professionals are doing their best for their clients to achieve their targets. We should remember that all the SEO’s are not going to give 100 percent results to their clients.


For their clients, there is no guarantee to achieve top 10 results by the search engine optimizer specialist.


Google doesn’t reveal its algorithm’s secrets. Hence, all the SEO’s work on the assumption strategies.

Internal Link Building Strategy is relevant page links, using anchor text or contextual text, add semantic keywords for internal links, keywords mapping in internal pages, creating relationship among the same niche posts, helping pages to provide link juice via internal linking, the hierarchy for users’ navigation, mapping pages for crawling and indexing, taking users into deep inside the website by using internal pages, etc.


An SEO specialist always recommends following on page optimization, technical optimization and then off-site page promotion strategy.


Apart from url, title, and description optimization, internal linking is one of the important onpage seo tricks.


We should know the advantages of internal linking pages for a website.


Here Are The Most Important Benefits Of Internal Link Building Strategy For The New And Old Websites

  1. It tells the crawlers about the web data and assists in fast content indexing.
  2. It improves the DA PA(domain and page authority) of websites by providing link juice to the URLs.
  3. By using relevant internal links, users find more content and knowledge about the same topics. Therefore, It builds the relationship and order for the particular niche.
  4. Due to more user engagement via internal link pages. It improves the web page views, sessions.
  5. Internal links with anchor text easily explain the title of the link. It increases the possibility of improving the internal page click-through rate(CTR).
  6. Relevant Internal links pages take the user deep into the website. It will increase page session and avg page session duration. It is a good ranking single.
  7. More engagement via internal pages improves the bounce rate of the websites.
  8. User click via internal links is a great way to spend more time on the website. It boosts the ranking of internal connected pages.
  9. More Website Traffic using internal links improves the country and global Alexa Ranks of the site.
  10. You can send users to the desired pages of the website by using anchor text linking. It is a good way to navigate the user to the whole website. Therefore, a site gets more page views and authority.


In the Above section, These all are the top 10 Internal Link Building Strategy benefits that boost the organic traffic.


Using these points and tricks can improve the domain authority, website ranking, crawling, and indexing of the site.


Internal linking is the best on page optimization skill to enhance the relevancy among the same topics. It is the right way to do keyword mapping or semantic phrases mapping.


Using keywords and their synonyms in the anchor text you can optimize the internal pages of a website.


Basic Requirements For The Internal Link Building SEO Practice

These are requirements for internal linking in search engine optimization(seo)

  • A website has enough content and articles for internal linking pages.


  • Article, post and other content should be relevant to each other.


  • Add optimized anchor text for internal linking in place of simple URL links. It gives the idea to users about the link topic.


  • Avoid irrelevant linking pages. It annoys the user and lowers the trust as well credibility toward the website.
  • Put the URL links with text at the proper place(header, body, footer, slider, middle section).
  • Use the bold/dark font and color in the title to highlight the anchor text. It attract the users’ concentration


  • Try to take users Into the other pages of the sites through relevant internal pages linking. It improves the users’ satisfaction and trust.


  • Create the do follow internal links. It helps the robots to crawl the data for fast indexing. Dofollow links are indexed with all content they have. So, it is a best practice to index the fresh and new content to interlink the old pages.


  • Stay away from unnecessary interconnect pages. It will break the niche relevancy chain. Hence, losing the aim, what users are searching for.


  • Use the right sequence and hierarchy to create a relation between the internal pages. It provides extra helpful information to the audience about the same topic.
  • Use keywords, synonyms(semantic) phrases and queries for the contextual internal link to the topics. It helps the targeted keywords to boost the ranking.


The above all points are the most basic requirements for the internal link creation on a website. It is good on page seo practice. It is one of the ranking factors in search engine optimization.


Conclusion For The Internal Linking Pages Strategy

In the above sections, we have discussed the benefits/advantages and basic requirements of internal linking.


These points are very effective in real practice. When you implement these tricks naturally for a website it will improve the visibility, crawl, indexing, and ranking of the website.


You should understand the power of internal links. As we discussed above, By using optimized linking pages you can increase your page views, avg session time, engagement, etc. When these factors are improved. 

It is a great signal for a search engine. So, when search engines find these factors improve. It promotes your website ranking.


This is very clear for the search engine about the users’ intention. When robots find the users’ behavior more satisfied with a particular site. Then, they have to boost the website’s ranking.


Always remember, you should have enough posts and articles on your website for internal links. Try to link pages of the same niche.

Use page linking for navigation purposes. 


It assists the users to navigate the whole website. Therefore all pages of the site get user engagements. So, it also starts to improve the DA and PA of the URLs.


For better results, implement internal links with your different strategies. Do experiments and notice the advantages of internal link building practice.