In Search Engine Optimization(seo) content optimization is a challenging task. A few experienced SEO knows the exact tricks and techniques of SEO Content Optimization Tips.
by performing some on page seo implementation you can optimize the content of a website. Here is a points wise discussion on how to do content optimization and SEO Content Optimization Tips.
The very first step for unique and quality content creation is following the EAT conditions.
EAT means Expertise, Authoritativeness and Trustworthiness in the content. Your content is going to rank high. If your content has EAT parameter and is aiming at the user’s questions as well as queries.
Use Keyword Research Tools
Before writing content, Your priority should be keyword research. Use Keyword Research Tools, find keyword search volume and its keyword difficulty. Search keywords based on your targeting geographical audience. Beginners should use low volume and low keyword difficulty keywords.
Take the help of the best keyword research tools – Google Keyword Planner, Ahrefs, Semrush, Moz.
Now come to the next step.
Write Content on Keyword Research Based
After keyword research. Your aim should include these keywords in your content. Try to answer the keywords queries. Use these keywords in your title, description, headings, subheadings, alt tags.
Highlight some keywords in Bold. Use targeted keywords and their synonyms in Anchor Text.
Add Main Keyword In Title Tag and Meta Description
This is again an important factor for content optimization. using your targeted keywords in meta title and meta description impresses to searching. Hence, the search engine boosts the post ranking. Your title or H1 should have focus keywords.
Your focus should be on user intention. Therefore, Use the heading and subheadings in order to make the content user friendly, understandable and easily readable.
Add semantics keywords in meta subheadings to boost content ranking.
Properly Optimize Images
Everybody appreciates the images based content. Things are easily recognizable in images. So, for better understanding to users, use infographics in your content. Google shows image based feature post in SERP. So, optimize your images according to google guidelines.
Give proper Alt Tags, Title, Description in all images. Use JPG, JPEG, WebP, PNG image format for fast uploading.
Add Question And Answer Queries
people find the answers to their queries and problems on the internet. So, Add Question And Answer Queries/ Frequently Asked Questions(FAQ) in your content. Answer these queries in an easy way. Your intention should be to satisfy the user’s problems.
To find Question And Answer Queries based keywords, Use keyword research tools, google suggest, quora, google question hub.
Write Short Tense, Easy And Faultless Vocabulary
Your content purpose is to answer the user’s queries with perfection. since short sentences and paragraphs are easily readable and convincing.
People hesitate to read tough grammar, long tense, and long paragraphs. Therefore, use short tense, easy vocabulary, and short paragraphs in your content to satisfy the users. Add conjunctions, the preposition for better understanding.
Use Bullet Points For Better Readability
It’s a psychological thing. Writing Content in bullet points makes it easily readable for everyone. This type of content looks perfectly visible, clear and short. A single line based content creates more attention and concentration on people’s minds. Hence, always preferable by the users. it is easy to remember.
Avoid Keyword Stuffing
Using unnecessary and irrelevant keywords or phrases in your content can degrade post ranking. So, avoid unnecessary repetition of the same keywords in a single post. It is a bad practice from the point of view of search engine optimization.
use semantic(synonyms) keywords and phrases in place of keyword stuffing.
Optimize website Url
This is the most important factor for fast ranking on the first top 10 results. Add your title keyword in your URL. keep the URL short. Use lower case letters separated by hyphens so that they are easily readable by humans.
Do Internal Linking
It is a good on page SEO tactic to use internal linking among the pages of a website. It provides relevancy to similar niche topics. When the users find the relevant internal link, they may click on this internal link. Hence, helps in indexing pages, increase the users’ trust, engagement and session, and provide link juice on the website. It also improves the bounce rate and increases the view of our website.
Add External Link with Anchortext
External linking helps in relevant reference links, provides external link opportunities, promotes authority and brand awareness.
always use nofollow tags when doing external linking.
Optimize Content For Voice Search
Optimize your website content for voice search. Add questions and answers, frequently asked questions, long tail keywords and phrases in your content. Follow the EAT quality content parameters.
Make Your Website Mobile Responsive
Nowadays, a major part of users browses the internet on mobile devices. So, make your website mobile version responsive. Mobile responsive optimization makes images, title, header, footer, slider, etc. all website user friendly. It improves the website loading speed. Create accelerated mobile pages(AMP) version for fast speed.
These above all discussed points are the SEO Content Optimization Tips. Learn and apply these tips on your website content. Optimized your on page content with the help of these points.